Red Bull: an iconic energy drink

The beginnings of RedBull

The story of Red Bull began in 1982, when Dietrich Mateschitz, an Austrian entrepreneur, discovered an energy drink in Thailand called "Krating Daeng". He saw the potential of this drink and decided to adapt it to the Western market. With the help of Thai entrepreneur Chaleo Yoovidhya, Red Bull was officially launched in Austria in 1987.

Red Bull's unique concept

What sets Red Bull apart from other energy drinks is its innovative marketing and unique positioning. Rather than focusing solely on the drink's energizing properties, Red Bull focuses on lifestyle, adventure and adrenaline. The famous motto " Red Bull gives you wings " reflects this philosophy.

How to find collectible Red Bull cans?

Some Red Bull cans are particularly sought after by collectors because of their rarity, unique design or connection to iconic events. For example, find the Red Bull Winter Edition, pear cinnamon flavor.

With a global presence in more than 170 countries and a constant diversification of its activities, Red Bull continues to dominate the energy drink market and capture the imagination of consumers around the world. Also discover Monsters Energy andBang