Bubs

Bubs: The Swedish candy brand that’s a hit on TikTok

For some time now, a Swedish candy brand has been causing a sensation on TikTok: Bubs. These colorful and tasty candies have become a real phenomenon on the platform, seducing millions of users around the world. But what makes these candies so special and why have they become so popular on TikTok? Let's discover together the history and secrets of the Bubs brand.

Bubs' Story

Founded in Sweden, Bubs is a confectionery brand that stands out for its gelatin-free candies . Their mission is to create sweet treats that respect consumers' dietary choices while delivering unforgettable flavors. By using high-quality ingredients and favoring plant-based alternatives to animal gelatin, Bubs is committed to satisfying both vegetarians and environmentally conscious gourmands.

Why is Bubs so trending on TikTok?

Bubs candies are not only delicious, they are also extremely photogenic. With their bright colors and fun shapes, they immediately catch the eye. TikTok users love to feature them in creative videos, food challenges, and snack presentations.

Bubs candies offer a wide range of flavors that range from exotic fruits (like the Watermelon Oval Bubs ) to sour and sweet mixes. This diversity allows TikTok users to create varied and surprising tastings, arousing the interest and curiosity of their followers.